EVOLVE

 

EVOLVE
Legacy Gin Project

EVOLVE Gin is part of Okanagan Spirits commitment to supporting the fight against gender discrimination.

Imagine a future with gender equality.  EVOLVE Legacy Gin Project aims to make this a reality.  Proceeds from each bottle, benchmarked off the gender pay-gap, provide funding to organizations that champion educational opportunities and empowerment initiatives for women and those affected by gender discrimination.

For our EVOLVE Legacy Gin Project, we have come up with a local Okanagan, farm-to-flask, colour-changing gin to serve as a symbol of our aim to achieve gender equality within our lifetime.

Why should “blue” be any different than “pink”?

To us, EVOLVE  represents the fluidity of gender and the need for all shades on this spectrum to be equally respected, be it in politics, sports, the boardroom, or the pay-stub. Our stance is, if we can get people thinking about how social constructs adversely affect more than half of the human population, we can help balance the scales.

EVOLVE, starts its journey in local orchards, just a few kilometers from our family distillery.  After crafting our gluten-free fruit alcohol, we add our secret blend of botanicals with highlights of basil, orange and meadowsweet, re-distill, and then infuse our local wildflower melange to impart the magical colour-changing properties that are activated when citrus or tonic are mixed with the gin.

If our gin can EVOLVE, surely society can too.

See Tyler’s EVOLVE video